@Play 240913 wrote:
I dont think they are lazy and stupid per say.. I think the problem is that if you look at a keyword like online casino for example, there will be millions of relevant pages. So if you look based on content alone, there could be thousands of unique pages, each matching exact criteria in terms of readability, relevance, keyword density, etc. So there has to be another factor to base it on.
With links it gives them the opportunity to factor in so many other variables, like taking into account the thousands of linking sites and crunching the relevancy of those pages with the algo. There is just too many pages on the net to do it without links. I cant imagine another way for them to process value other than to randomly rank sites based on nothing.
Just my opinion
Well, I’d really rather stay in the index if it’s OK with them.
And Sure, raw website content would not give the proper result to someone looking for ‘online casinos’. But because some large site has enough money to surreptitiously buy links should not give them more rank than someone really playing by all the so-called rules.
I think google is on the right track in putting more emphasis on user engagement rather than skewing results toward link authority/volume.
I called them lazy because I wish they would rely less on links. I called them stupid because they are not to that ponit yet.
As everyone knows, they are anything but stupid!