To me, the main task is trying to put together something useful.
For me, that usually means writing something because I cannot afford expensive programming or software creations.
Writing is obviously great for google text search versus visual (graphics – flash etc..)
So that leaves me with the job of trying to format my text & sites according to proper SEO techniques that uses ‘correct’ page urls, titles, headers, keywords (in the beginning and interspersed appropriately) alt tags and all the other BS.
Google plus 1 seems just like another numbers race.
I hope that ‘near future’ would come very soon – and quality could be real instead of forced and ‘fixed’.
Til then, it’s onward and upward.