@OBR 237016 wrote:
well done etc, but traffic is irrelevant unless it’s targeted.
I’m willing to bet that conversions didn’t double.
Totally agree, targeted traffic is key. However, if you get a ton of eyeballs to your site targeted or not, then surely you’ll have a greater opportunity to convert that traffic.
Example: 5% conversion of 100 targeted visitors is 5. If you’re getting non-targeted traffic and your conversion rate drops to 2% but your traffic increases 5x, 2% of 500 is 10, so you still have an opportunity for an increase in conversion. Just an example, but targeted or not, traffic and refined conversion funnels are key in my opinion.