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Reply To: Google Bridge Pages

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#813458
Rise
Member

Hi Warren,

I have Google White listing for several gaming sites and go after a wide variety of keywords. Google has stopped all of these sites due to ‘Bridge Pages’.

Basically a bridge page is one where the ‘intention’ is to point a visitor to another site. This means any review page is a bridge page. In fact this is a strange one because an affiliate’s entire site in one way or another is trying to get visitors to other sites.

Well Google, as we all know, doesn’t like affiliates as we spam up there SERPS.

So there’s the issue.

Although Google have a bloody cheek as they have bridge pages themselves:

https://www.google.com/comparisonads/ukcredit?s=1&kw=credit%20cards&cat=5&sort=1&c=uk_gn&q=credit%20cards#ti=1

Google don’t want affiliate sites where you are moved to the product/operator, they don’t want any aff links just content, they want the visitor to stay on site i.e. the operator themselves.

There is more to this and I am in conversation with Google to resolve this for my sites. I was just wondering whether anyone else had these issues.

Edd