Well, the article is about click tracking – it’s conversions on our sites, not the casino site.
What would be ultimately interesting is to track the conversions on the casino site, and that is, of course, impossible.
Even when we know how many players clicked through from our site, we still will never know if they are properly tracked to us on the casino site.
That we can only do with sending people there to make deposits and having them tell us…
So even with good click tracking, we are still dealing with blind trust on the level that actually results in cash.
Yes, you can make an educated guess based on clicks, but you will never know if there were whales you just don’t see and whatnot.
If there were ever a way for programs to subject themselves to actual accounting probes, I bet the programs taking advantage of this would win out by miles over the ones that don’t. Affs would flock there.