I see Einat’s point Henrik, but what you should look more closely at is the impression to click, click to sign-up and sign-up to depositing player ratios. Impression to click will indicate how effective the GoScratch brand is at building interest from other niches, click to sign-up will show just how well GoScratch is convincing players to make what is obviously a big leap in interest compared to advertising a straight bingo platform on a bingo affiliate site. The key stat is obviously click to depositing player… the bit inbetween is academic to most affiliates – they don’t get paid on a sign-up. If you’re getting 1000 clicks with a 10% sign-up rate (which would be decent), that leads to 4 or 5 depositing players. Most affiliates won’t deem that a massive success… if your click to sign-up rate is 90% (which would be ridiculous) we’d be talking 36 to 45 depositing players – a handy return off 1000 clicks.
Henrik – we should build “King” as a niche – I bet our conversion rates would kick ass