@Casinorep 221559 wrote:
For me it’s brand and reputation. A strong brand yields conversions and loyalty. And a good reputation builds trust, which also translates to player loyalty in the long run.
I do agree with you…. trust builds relationship, with a strong relationship you have loyal players.. with loyal players you have half way won on your retention efforts and loyal players will payoff on the long run.
About the brands, I think that big brands might have a good reputation, but if small brands are not given the opportunity, they won’t be able to grow and have that reputation in the industry as desired by players and affiliates.