I am sure betway plans to monetize this properly.
Initially players will be disappointed at the missing games and features, but what will happen is that new games will be added and the software will open up for aquisitions. It will be a software that shares a bunch of games with MGS, but that is totally independent and has a lot of unique games.
MGS will face entirely to Europe itself, which opens a way to re-enter the US when licencing opens up.
Meanwhile, there is a way to monetize excisting US players and soon new aquisitions.
Not a bad plan, really.