Compare the way that Etrade advertises and the use of language that it allows to that of e-Toro. It’s chalk and cheese – two very different approaches.
Etrade is careful to deal in facts, figures, spell out the costs and fees and emphasise that stocks may go up and down.
E-Toro’s affiliate sites (not E-toro’s site itself) contain so many advertising breaches so many of financial advertising rules and regulations that you cannot take it seriously as a financial instrument. It really is almost marketed as an alternative to poker and is extremely irresponsible – with minimal control exerted by E-toro over it’s affiliates … the hyperbole is almost encouraged.
:Cry:
Whether by design or by accident e-Toro is heading for trouble in the US, UK, Australia and europe – whereever you have financial regulations that insist on factual advertising.