@addaminsane 214613 wrote:
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tip, do not bold seo keywords. even if you dominate the se’s for that keyword, your presentation is not practical and will cause visitors to bounce. If you elect to emphasize keywords “italic” is way more reader friendly.
actually your can use bold wherever you want and style it to look like normal text via CSS.. a useful little trick some seo’ers employ which doesn’t affect the user experience.