I think the thing with Facebook is, too many companies use it purely to send out marketing messages. It isnt email and shouldnt be used the same. I really think it should be used for two way conversation, extras, extra special offers for your best users, behind the scenes like stuff for your biggest fans. Not just to bombard people with tonnes of selly offers. I think a page helps with this more than a group.
We’ve started up our own little OLBG page for our members, really to help our community spirit and to get some valuable feedback and I’m trying to get the balance right which I know will be tough as it is mighty tempting to try and sell but if I we do too much of that I’m sure it wont work. http://www.facebook.com/pages/OLBG-wwwonline-betting-guidecouk/169066621884?ref=search&sid=1270864282.2278684627..1