If you have a nice and well built FB page it can be a great tool, but you need to make an effort with the design and content so it looks like something else than an ordinary group!
Right now i think Groups are the best way to reach out to the masses, but i believe pages will take over more of the “FB market”. Those who are ready with their pages when the market turns will have a huge advantage!
We got a FB page for our portal, but haven´t got the time to build it properly, so haven´t invited people to it yet either:sarcasm:! Anyone got a tip or two about how to get a flying start?