I don’t see other companies sitting around waiting for business partners to walk in the door. IMO that is a recipe for failure. A business doesn’t grow itself.
Well, at the end, I guess it’s down to the business model… I can give you an example with Bodog – a gambling company that not only sits around waiting for affiliates, but has the balls to reject a large amount of the apps… If you build a quality product – there would be no reason for “cold-calling” – word of mouth is the best medium.
But what’s really crazy is the fact that Rewards Affiliates do have an anti-spam policy. Here are a few excerpts from it:
Permission of new subscribers must be opt-in, before mailings commence.
No user on an affiliate list should ever have to unsubscribe from a list they did not intentionally subscribe to. We have a zero tolerance policy for the mailing of unsolicited e-mail at RewardsAffiliates.
Yet, you have no problem sending unsolicited emails yourself… Talking about irony…