I have sent mails out in the past when I have been contacting sites directly or current affiliates and I have used the wrong name or left a name in from a previous mail I sent.
This would give the impression of a mail merge or mass mailing screw up, but sometimes the attention spam slacks off when mailing hundreds of sites individually.
It gives a crappy first impression thats for sure, but it can also break the ice if followed up and explain the error and blame it on the bottle of vodka I was working through at the time. :roflmao: