I know this will be a can of slugs that I am about to open but what about the negative value of those players?
I know most programs dont carryover negatives but the players that affiliates refer should they not also be accountable for the losses too and not just the wins?
Just 1 “big” player can ruin your life time efforts if hew wins a lot and never shows up again, that is why.
Media wise – When a program opens its pockets and spend money, they want to see ROI. Bottom line, 90% of affiliates don’t deliver.
There are also programs that so not deliver regardless the traffic you send them.
However, If an affiliate works hard, and bring players. he get paid. a-lot more than on a flat fee basis.Affiliate marketing is a 2 way business – Programs do not pay for nothing, and affiliates get paid for results.
If I do not deliver players anymore or if I am old and sick, I would like to have the residual income paid for those players I sent in the past. Next to freedom that IS the most important business reason for me.
I rather pay $200 for 1 player, than pay 20 affiliates $10 each, and get the same player
.
That is why I never will join programs with such statements. I rather have 1000’s of players spending small amounts regularly than one time highrollers. I like my freedom and if I can not send high depositing players so be it : if I accumulate all it is still interesting for me.