You are right we did look at it as advertising – but even advertising must bring ROI – You are also correct that CAP affiliates don’t follow trackers. But we do have a box asking were the affiliate heard about us.
Yes 58k per year is a lot, but the full 58K also included PAP (8 months)
Dom honestly if you were in my shoes would you invest in CAP? And why? I want to do the most for my affiliates – is cap a good way to support them?