Alternatively make a huge push with an offline campaign that draws people to your site. Striking a deal with a garage on MOT’s/services. You advertise offline that you will pay for the MOT if they sign up and deposit at a given operator. Ensure you get a hybrid deal from the operator so your costs are covered over time and you benefit from future gaming by the customer.
Getting 5000 a5 leaflets costs me about £125 and striking a deal with a garage wouldn’t be difficult. Its just a case of stopping fraudulent players claiming free MOT’s. Though if you speak with your AM they should support you in approaching it without breaching data protection.
Thats just one idea, if you think creatively you could get loads more. I think the thing to remember is most of the big money is probably made by the people getting into this industry when it boomed. They have highly effective SEO practices that makes it challenging to compete with. But…… you are your own master offline as people are making so much online they feel they don’t need to bother with that aspect.
Snowy220