Prof best describe it to me once – He said certification gets you into the buffet but if all you do is sit there then you aren’t going to be satisfied – We publish a lot of information in the b2b sport sector and the general rule in sport sponsorship is what ever you spend on the actual sponsorship needs to be spent again activating the sponsorship.
I think a lot of programs think that once they are certifed the affiliates will come rolling in but in my opinion that is not what its about – Certification provides a platform and opportunity but it still needs to be activated and taken advantage of at every angle otherwise I see no point in the investment.
I often here programs say that big affiliates don’t post or that there is a limited number of affiliates reading so why post – But what they don’t get is that the vast majority of the industry come here to lurk and keep up on the latest news, gossip and tips – TBH I find out things first always at CAP as opposed to any other news sites.
Anyways – Great thread and a v interesting read