The minimum bid for appearing on the front page varies depending on the Quality Score of your ad, so £50 might be displayed to you as an “estimated minimum bid” if you have a really crap QS on a specific keyword. That said, even with good QS scores of 6 or 7, all the main terms are like £10 – £20.
If you do this you have two options as I see it: you either throw thousands of pounds in and go £5-£10 a click (or more) or you spend 12 hours a day for a few weeks followed by x hours a day ongoing tweaking, adjusting, improving. From what I’ve seen so far, it’s a very labour-intensive process and the way it’s structured now, you have to check and tweak every day, or start to lose positions.
It’s not a question of stuffing in several hundred keywords, a couple of dozen ads, setting some bids and leaving it to do it’s stuff, that’s for sure. Not like the old days LOL.
I think Income Access have their work cut out, but it will probably prove to be a very popular service when people start to realise just how much work is involved!