I too promote programs that aren’t certified, because I was promoting them way before I joined CAP.
William Hill is an obvious one but there are others. However, these days, I’m more willing to take a chance on a new program BECAUSE it is certified here.
I’ve just started to add some banners and bingo stuff for Affiliate Arena properties as an example. The fact they have a presence here means I’ll give them some exposure and see what happens.
That’s because I know that if I’m not happy, there is a place I can ask questions, get answers or – if all goes terribly wrong – get some help if needed.