@bb1webs 189815 wrote:
All affs please understand this is far more than ethics
It sets the precedent.
If they thrive after this, it will soon become the norm to use affiliates to build up a casino player base and then cut off affiliate pay.
Why pay if you don’t have to?
In the real world, if the aff program is a seperate entity and it is not financially viable, it has to declare bancruptcy and it’s assets have to be divided among it’s creditors (us).
If it is allowed to happen that casinos just decide to quit paying affiliates for moneys owed,, it will not only hurt affiliates, operators should sit up and listen closely.
Do you think competent affiliates will continue to build player bases on a % deal ? They will either exit the industry, charge exorbatent CPA, or go to media buy.
Quality exposure, which is free to operators now unless it generates money for them, will become very expensive.
This is not going to be healthy for an industry that seems to be always on the defensive and always jumping through hoops anyway.
If monies are managed responsibly, there should never be a problem paying affiliates on a basis of %. The money that goes out is directly proportionate to the money that comes in.
If we all switch to huge CPA or Media Buy, that will not be so. It will be a lot harder for casinos to budget.
This is a major issue affecting the entire industry, not some small dispute some affiliates have with a particular program.
This affects everyone!