Wow, thank you guys so much for getting back on topic. This certainly isn’t one of the things that is ‘bs in the industry’, that was off topic.
Well, my introduction was, I will not promote a casino that does this, but you guys can discuss, because I think there is a good discussion to be had about this, I am on the fence but lean towards to not promoting this brand. The problem is, we are linking to this site, which gives them pagerank and search engine power, then they in turn take that pagerank and power and link to one (and only one, which makes it more powerful) of my competitors and I just don’t feel like this is professional. Are they allowed to do it, sure. Is it shady, not really, it just comes off as desperate and it turns me off.
Now, if a casino had a link section, or promoted several different places that they believe to be the ‘best online casino affiliates’ or something like that I would have no problem with that, but that footer link is the only external link on a page that gets thousands of backlinks, that is a powerful link.