Funny how a couple of years ago there was a massive uproar about lifetime cookies. This caused such an outcry that most programs changed that to the last click method. Suddenly it is now the other way round?
Also, the first click was the one generating the player, not the last. The first click is the one sparking the interest and without it – it’s free advertising and branding, something I don’t do.
I disagree – Just because you enticed somebody to click a link, does not make you the one who eventually turns him into a player. Somebody may have landed on your site 2 years ago and clicked your link.. This year, I negotiate a special deal with a casino and this person happens to find this deal and clicks on my link and registers – I would argue that I was the one who generated that player.. without the cookie been rewritten.. two years later you would be credited for my work for somebody that did not sign up with you.