I have my original business which is advertiser supported reference sites and a datafeed service, that helps keep me in something more than gaming. I’ve been trying lot’s of non gaming businesses on the web, but so far no really winners.
I’ve decided to focus my gaming efforts outside the US market. When possible it would mean purchasing a domain for that country, hosting in that country and certainly creating pages in the correct language. For most of US north american folks who don’t speak anything but english, it means hiring people to write content or translate content into the languages of the countries you’re going to target. This will be harder, more expensive and more difficult to be successful, so most of us go after other English markets first.