Cheers Antoine,
Players like being given the choice. Value aside – even if many of them will end up redeeming their V*Points as cash, allowing players to split their loyalty earnings make our scheme quite unique and attractive. Some players redeem a portion of their V*Points as cash, another portion as Flying Club Miles, and maybe spare their remaining points for charity donations (also available as a redeeming option).
The feedback we get from our players is that V*Points – through our varied and unique redeeming options – is more enpowering than many other loyalty schemes.
Watch this space and our newsletter for news on V*Points for affiliates. It’s too early to tell when in 2009 this will happen, but the software mechanics have been drafted long ago, so integration shouldnt be too difficult 