First and foremost let me point out that totesport do offer cross rev share on all of it’s products.
But, i’m not sure it’s an ethical decision. For instance in some cases I’m sure we get sent traffic from affiliates solely promoting one of our products, for arguments sake lets say sportsbook. Why is it then ethical for the merchant to pay for activity in the casino if they have already paid for that traffic and for all intense purposes invested in converting that player into other areas of the merchant’s product portfolio?
There will of course be affiliates who highlight the complete product offering the merchant has and if the player converts there’s no reason why the affiliate shouldn’t be rewarded.
It cuts both ways after all doesn’t it?