@Stupid 179239 wrote:
1. Online gambling retention is extremely low, period. Maybe 1 out of 1,000 players will stay active with an online casino for more than 1 year. So if you think you will retire off of a player base, I want to smoke some of what you are smoking.
Players move around and come back to the same casino sporadically. Some of mine for years. If they don’t, there is something wrong with retention.
@Stupid 179239 wrote:
2. If you cannot bring 1 player in 3 months, for whatever reason, keep your day job. You are obviously doing “this online gambling thing” as a hobby. If not – remember you run a business, not a charity.
If I were to give BCP top spots unconditionally they would never complain and always get players. But – the advertiser does not run the magazine. The magazine will always make decisions based on profitability, not on what one advertiser wants. BCP is one of maybe 100 casinos on my site and they would be positioned according to profitability. But not if they break contracts, the magazine will not continue to do buiness with an advertiser who doesn’t pay according to contract.
@Stupid 179239 wrote:
3. I personally don’t care much about “newbies”. Again, for some of us this is a business, not a hobby. If you decide to enter a business without knowing anything – it’s your own fault if you fail.
I do care about newbies. I didn’t know anything when I entered this business. I am perfectly willing to share, there is room for all of us in this industry and numbers only make us stronger.
@Stupid 179239 wrote:
4. I would love to see a little stricter T&Cs from all programs. This would be great as it will weed out some of the jokers and spammers. It may make competition a little more intense between big affiliates, but it will ultimatelly lead to increase in quality.
Weeding out spammers is great. But – I choose to make my living in this industry. If the industry deteriorates into a place where broken contracts are common and tolerated, I will go make my living someplace else. Contracts are the backbone of any type of business deal, and they must be adhered to. If contracts are not honored, all you have is a sleezy mess.
@Stupid 179239 wrote:
5. As far as BCP and CAP are concerned, I think they should be certified. This is how CAP makes money and this time Lou had to work hard – I think he deserves to get paid. If you didn’t know that CAP certified programs are ads, I refer you to point 3 above. I don’t pick who I advertise from CAP, but I think the communication channel could be valuable (if the aff program keeps up with it).
Lou did work hard and he does deserve to get paid. I do use CAP as a guideline along with my own experience, and I do click on CAP ads to support the community. CAP has to be profitable like any other business, but it also has a mission and Lou has always kept that in view. CAP is an affiliate community. We support each other and help each other, and in adversity we stick together. We stick up for each other when the chips fall. I have been loyal to CAP since it’s inception, when it was just a fairly quiet message board, and that is why. I have given countless hours of my time to CAP, and CAP has given me a voice and has been instrumental in keeping the industry clean and a pleasure to do business in.
A few years ago we fought long and hard because some programs changed T&Cs retroactively. Some programs took months to see that they would lose and not profit as a result of such behavior. But every single one came around and changed things back for excisiting affiliates. Without CAP, without a strong community, we would be screwed.