I would like to make a few points here, not just regarding BCP, but in general.
1. Online gambling retention is extremely low, period. Maybe 1 out of 1,000 players will stay active with an online casino for more than 1 year. So if you think you will retire off of a player base, I want to smoke some of what you are smoking.
2. If you cannot bring 1 player in 3 months, for whatever reason, keep your day job. You are obviously doing “this online gambling thing” as a hobby. If not – remember you run a business, not a charity. If you have a mom and pop store and you get ill, you cannot expect to retain your revenue stream – get Aflac or something.
3. I personally don’t care much about “newbies”. Again, for some of us this is a business, not a hobby. If you decide to enter a business without knowing anything – it’s your own fault if you fail.
4. I would love to see a little stricter T&Cs from all programs. This would be great as it will weed out some of the jokers and spammers. It may make competition a little more intense between big affiliates, but it will ultimatelly lead to increase in quality.
5. As far as BCP and CAP are concerned, I think they should be certified. This is how CAP makes money and this time Lou had to work hard – I think he deserves to get paid. If you didn’t know that CAP certified programs are ads, I refer you to point 3 above. I don’t pick who I advertise from CAP, but I think the communication channel could be valuable (if the aff program keeps up with it).