Trustworthy and reliable affiliate managers make a HUGE difference. There are certain new brands that I won’t promote until they are approved by CAP, promoted by other affiliates and have built up a decent reputation for themselves simply because I don’t know the people behind them. I’m not going to send my traffic to just anyone and hope that everything works out. On the other hand, I have been known to promote certain brands as soon as they are launched because a trusted affiliate manager recommended them.