Hi Sipka,
As an affiliate manager, we also like to see operators using good retention practices for several reasons:
First of all, it makes our affiliates happy because they are seeing more activity (which hopefully means they are also seeing more revenue). And when our affiliates are happy, we are happy! :inlove:
Secondly, this can be a great selling point for affiliates, making growing a program easier and more fun.
Thirdly, with good player retention, affiliates in the program are more likely to continue to promote us rather than moving on to someone else for the reasons that we discuss above. Keeping affiliates is always the way to go.
Lastly, this can lead to a better reputation in the industry. If players are returning and affiliates are happily and actively promoting, the brand of the casino and affiliate program is better.