I would think that retention needs to work like a well oiled machine. Players have far too many choices in terms of the number of casinos available to them or out there. If they not happy with one, they will move on…
As a start, if I send a player to a casino and he hasn’t deposited in the 1st few days to a week of sign up, I would like him to be sent some promotional material to get him started.
I dont see the point of e-mailing him a newsletter after 1 month of sign up. He probably uninstalled the casino by then and will delete the newsletter as well. Anyway, Thats how I see it.
Retention strategies I assume differ on target markets/demographics.
Here in SA – from the feedback I get, i know players love gifts, tournaments, competitions. Not too big on deposit this, get that.
Maybe someone else could share their viewpoints.
Thats my nirvana :wink-wink