Bingo needs to target essentially the same audience as Poker – people in their 20s and early 30s.
The percentage of young male Bingo players is increasing rapidly. I also think that in order to attract the young female housewives that benefit most from Bingo, these actual life benefits need to be addressed more, rather than just the “fun” and the “win” aspects.
This female demographic spends their days mostly with children and with the laundry etc. Husbands in that age group reading this – think what the most troublesome thing in your marriage is. Yep, the lady needs to talk to an adult human being, and when you come home tired, you’re it. It’s the most common marital problem and makes for lots of tension.
Bingo – the lady can open the hall on her computer, say a quick hello to her peers, go put the landry in, come back and play a couple cards and chat with buddies, go cut up the veggies, come back etc etc all day. By the time hubby comes home the lady has had plenty of talk, talk relevant to her day. And it’s reasonably inexpensive, considering the cost of meeting a girlfriend for lunch and such.
So Bingo is actually beneficial to married life and general happiness, in addition to being fun and a possibility to win something.
Online Bingo will be huge, and the demographic can be reached many ways. The more the merrier.