Good question! I’ve been an affiliate manager now for about 4 years in various forms. For most firms an affiliate managers job is to drive/grow the business via affiliates, pretty obvious you say.
Yep but this involves all sorts and depending upon the firm that manager is working for it will involve more or less of certain things.
The key is to drive business from affiliates – both new and exsisting.
And the key to that is good relationships with affiliates, plus campaign management, promotions, accounting (to an extent), product management and marketing – all making for a really varied role.
The great thing about an affiliate managers role is you get involved in all aspects of the business, from relationships through to commercial modelling for P+L.