I always like to have a few facts before making an accusation.
Accusation: Google give higher search results to websites that display Adwords?
Answer: IMO No they do not.
Proof
Top 3 Google results for search term: weight loss
- xxwebmd.comxx – no adwords displayed.
- xxlookcut.com – no adwords displayed.
- xxweightloss.about.com – no adwords displayed.
Top 3 Google results for search term: britney spears
- xxen.wikipedia.orgxx – no adwords displayed.
- xxbritneyspears.com – Yes adwords displayed.
- xxbritney.comxx – no adwords displayed.
Top 3 Google results for search term: health supplements
- xxnutrsanus.comxx – no adwords displayed.
- xxhsis.orgxx – no adwords displayed.
- xxvitaminshoppe.comxx – no adwords displayed.
Top 3 Google results for search term: baseball
- xxmlb.mlb.comxx – no adwords displayed.
- xxen.wikipedia.orgxx – no adwords displayed.
- xxminiclip.comxx – no adwords displayed.
Top 3 Google results for search term: football
- xxnfl.comxx – no adwords displayed.
- xxnews.bbc.co.ukxx – no adwords displayed.
- xxguardian.org – Yes adwords displayed.
Top 3 Google results for search term: beer
- xxrealbeer.comxx – no adwords displayed.
- xxbeeradvocate.comxx – no adwords displayed.
- xxallaboutbeer.comxx – no adwords displayed.
So folks I really don’t see Google trying to screw you out of position for the term “online casino” or any other term.
The story of duplicate content ranking higher than the original is a major worry I admit. Hopefully Google will respond to these allegations.