Simmo has hit the nail on the head, so wont bother repeating what he has said.
I will however give some examples of RSS feeds you may (or may not) find interesting:
We have a batch of them that can be seen here http://www.pageflakes.com/paddypower/
or here
http://blog.paddypower.com/index.php/2008/04/02/rss-really-simple-content-sharing/
Cheers
Fintan