This term as bad. However it seems a lot less drastic to me than a lot of the other terms we have seen recently.
You know I wish Wagershare for instance had a flippin cookie to begin with!! They use session tracking. So everyone you send there and leaves after five minutes without downloading or signing up straight away is gone forever. There aren’t that many programs out there that use a two month cookie as it is so surely all those programs would be worse then?
I do understand though that it’s probably not the proposition of the term itself that is causing the stir but the retroactive enforcement in all likelihood.