@darko123 149237 wrote:
gooner pretty much said it all…
For me – there is pretty much only one conversion rate which is { clicks to depositors }
Agreed.
The causes of the conversion rate can be and are forever argued. Affiliates say it’s the casino’s fault if they are low, casinos say it’s the affiliate’s traffic source.
Of course it’s both.
All the other points above become relevant when you try to determine the cause, and there was a time when I fiddled around with that a lot. I gave up. I now just look at clicks to depositors, and compare only between programs that receive equal exposure on my own site. I find the conversion rates of other sites totally irrelevant.
When I get down to that, I can see which type promos work best for my particular traffic. The programs that offer these types promos consistently will do better than others.
IMO, the art of optimizing your traffic is in offering the promotions that fit it best. In time, if you have return traffic, your traffic will actually adjust to these promos, i.e. the people who like them will come back to you for more of the same. This will be the best converting traffic you can get.