@Simmo! 137859 wrote:
No, but many of the casinos are independent or in small groups. The principle devalues the deal – especially since the CPA they are asking the casinos for is quite high. A big risk if you are a casino IMO. I can see why Playtechs would go for it – they are agressive, but it still strikes me as a risky proposition for casino owners.
Firstly, I also assume there is more of a shared interest between most of these casinos, and I have good reason to think so. They have been acting in tandem before.
I think Cpays being dropped was unpleasant for them, but I bet you what that the players will be marketed to Cpays casinos by mail. I have no doubt that Cpays is a part of this, along with at least one other major playtech group.
I am also sure that the database is one of Itay’s major selling points. Since the involvement with the affiliate drops after the payment of the CPA, Playtech folks are free to circulate this player list among each other. It’s non US facing, and who is hungriest for non-US player contacts? Who’s listed in there? All makes sense to me.