Two more questions on this B4P thing:
Firstly, why are the casinos signing up to it if the whole philosophy is to get the players to trundle round the casinos getting more CPA for the affiliate? Why would a casino be happy with that?
Secondly, why as an affiliate would I be interested in giving all my player information to B4P and allowing them to build up a huge database?
Surely in a years time they can just kill B4P and walk away with a huge player database that all the affiliates have helped them build?