This issue just pertains to the license.
With regards to affiliates it doesn’t seem to be so clear. According to Doolally you need to comply fully even if you’re UK based and run a non UK targeted .com site which is kind of f’ed up in my opinion.
Some aff managers/programs seem to play “the feds will never catch us” again (with the exception of the few good ones who cared to post in this thread). I’m starting to get sick of it.