Hi All
There seems to be some confusion over the changes we have just applied at FA. There are 4 Casino earnings models:
Classic Rev Share – There is no change here!
Classis Rev Share is an old model that is only available to affiliates who signed up before September 2005
Wager Share – There is no change here!
Wager Share is based on how much the player wagers in the casino and is calculated on a different percentage per game type
Purchase Share – There is no change here!
Purchase Share is based on how much the player deposits (purchases)
Profit Share – Changed!
Profit Share is based a % split of the bottom line profits – This is where we have made a change!! Profit Share is now called Casino Revenue Share and is calculated on Casino Revenue. The reason for the change was to simplify the model to be identical to industry regular Rev Share models. Over the last year we have been approached by many affiliates, new and old for a regular Revenue Share Model as opposed to our Profit Share model which was not clear, as well as had negative carry over from month to month.
Summary of Profit Share versus the new Casino Revenue Share
Profit-Share model
- All brands grouped together
- Negative balances are carried over
- Deduction of operational costs – earnings calculated on profit generated
- 40%-60% of profit
New Casino Revenue Share model
- All brands grouped together
- No negative balances – at the end of the month negatives are zeroed
- No deduction of operational costs – earnings are calculated on Casino Revenue
- 25%-35% of Casino Revenue
New Casino Revenue Share Tiers
1-10 New Players = 25%
11-25 New Players = 30%
26+ New Players = 35%
We notified all the Profit Share affiliates about the changes before making the changes public on our site and we have offered these affiliates a guaranteed 35% for the next 3 months, not only that but any negative amounts that these affiliates have at the end of this month will be zeroed off. This will allow affiliates to start with a clean slate from 1 August 2007. We have also mailed all the Wager Share and Purchase Share affiliates and extended the 35% offer to them should they change to the new model.
We view this change as a highly positive move and we have had some really great feedback from existing affiliates. I also want to point out that we are always open to negotiation and can structure specific deals for affiliates who deliver top quality traffic.
Regards
Dov D
Fortune Affiliates Program Manager