I don’t mean to be rude, but i will be blunt:
I have no idea what advice elgoog, gave, but fire your current SEO advisor. I’m sure Elgoog knows something about this business, which i don’t think your guy does.
You seem to be trying to compete for “online casino” with a site that has a 0 PR? and it’s not very well optimized for “online casino”.
for a new site, you want to identify a 1, 2 or 5 (depends on SEO religion) smaller terms that you might have a chance in hell of ranking for.
Even David had a slingshot, before he took on Goliath.
I’m sorry if i sound pissy, i’m still waiting for my suitcase to get back from CAP. Apparently it felt like staying in Ft. Lauderdale for some fun. All my scrub shirts are in there.