I couldn’t agree more Kris…
Hardly anyone has game specific banners, and they are a great conversion tool.
It’s all bonus bonus bonus…. Which doesn’t work that well anymore.
Programs need to supply matching….
*creative (banner)
*landing page (related to the banner)
Oh then if the banner has an offer… the offer should be automatically applied to the players account. Make it easy for them….
I can’t believe the number of sports books I promote who don’t offer sport specific banners and landing pages.
125 x 125 (Square Button) is my preference for banner size but these are not easy to find either. A real pain when you are trying to keep your site to a certain standard… not to mention my design skills suck and I don’t have time to make my own.
:hattip: