:Cry:
Sorry to hear about this development – although I must say that it’s not unexpected given the previous communications – and the attitude of the licensee.
One thing that interests me KWBLUE is that you’re obviously privy to additional information regarding the interests that owned HypeGaming and that they’re not short of a bob or two … but that it didn’t help.
Which allows me to make a couple of points that people should consider :
(1) Affiliate managers are just the hired help.
No matter how much you may “like” your contact at a company – do not let it cloud your business judgement when you’re not being paid, or when correspondance is not being answered.
Deal with companies that pay on time and reply to emails.
(2) Size and scale is important in this business.
Small 1-2 man teams are a risky proposition. Even if the “owner” is a financial heavyweight … they will have ring-fenced the business in a corporate structure and experienced business people allow new ventures to fold every day.
Deal with companies that have a proven track record.
Unfortunately the UIGEA has driven a lot of the reliable publically listed companies out of the American market – and there are a few underfunded, underexperienced new entrants.
Be very, very, very careful with ANY of these new ventures out there – realise that failure is an option with them – and do not dedicate too much of your advertising portfolio to them.
It’s a risky business anyway so it’s prudent to avoid business risk …
:huh2: