I disagree. The lottery and horsebetting and sportsbetting ARE entertainment.
When you bet on a long shot, you don’t EXPECT to win. You hope you might win. You become more involved in the race than if you simply watched without the bet. The excitement is the entertainment. It is almost a “high”, like a drug. You forget about everything else while you watch. The outcome is not the actual goal here, it is the “high”, the excitement, that makes it fun to bet.
The lottery is the same, it’s the moment of excitement, will my number fall or another one, that is gratifying. This is the profile of a person who plays for entertainment.
Yes, I know there are gamblers who bet only to win. In blackjack, they will chisel away for hours trying to win using “systems”. In sports etc., even the lotteries, they will spend much time on preparation, on making the right picks. In roulette, they will buy “winning systems”. ETC. Always aiming to manipulate things in order to make the “big win”, they will spend much money and time. Personally, I don’t like targeting that sort of gambler. These guys are much more likely to slide into becoming a “problem gambler”, and I don’t like to be responsible for that.
Probably there are more different types of gamblers around, possibly many subcategories.
The type of info you give on your sites determines which type of gambler you will attract. This is also why promos will work on one site and not on another.
In any case, none of this has anything to do with cheating cashiers. That’s not gambling of any type. That’s stealing.