Exactly!
Gambling is entertainment and a bonus is like a discount. With a bonus you get more entertainment time for your money.
Gambling is NOT a way to make money, that’s ludicrous. You make money by providing desireable goods and services, not by pursuing a fun past time. Professional poker players make money by providing entertainment for others, for instance.
If you present gambling as a way to make money – that is unethical IMO. Gullible people will believe it and get in trouble.
Yes, people do win, and that is part of the entertainment. If you keep seeking to be entertained by gambling you will undoubtedly win and lose, and in the long haul you will pay for the casino software, employees, affiliates etc. Just like you pay for the theatre, movie production, and their employees and advertisers when you go and see a movie.
Presenting gambling as the entertainment it is makes sense for you, too. You will attract intelligent players who understand how it works and enjoy the entertainment value. They will budget their entertainment cost and play month after month because they are enjoying themselves. You will build a player base with happy customers and do well. Player, casino and you will all be happy.
Teaching people how to exploit a software glitch in the cashier is not advertising gambling, it is teaching folks how to break the law by stealing. Since these customers (and they are not players) will be one-shot wonders just trying to get something for free, they will not provide you with a stable income. They have no interest in playing. Hence you need to be paid by CPA since there is no player value.
Obviously a casino will not continue to pay you for sending them thieves.
Once in a blue moon a player will find an ill designed game and figure out how to beat it. That is another story, because now you have a player just playing a game and winning.
Or, occasionally, a bonus will be ill designed and give the player an edge.
Cheating the cashier does NOT fall in that category. There is a HUGE difference.
Even if you yourself don’t give a hoot about ethics, it behooves you well to observe the ” truth in advertising ” rules. Happy players will continue to provide you with a continued income. They will tell their friends that your site offers good advice and carries only legitimate and decent casinos and you will grow a player base that will soon pay you more than misguided people ever could.