Hi Dan,
I have seen some sites that promote games in general and they sell ad space.
I can pass you that information if you wish.
The reason why I post about the NON-USA market is because I wanted to see how many affiliates will be marketing their sites outside from USA and what countries/languages will be going after.
Besides Outsourced Affiliate Management, my company offers translation and localization services by native speakers. I will make a post about those services at the service and content section.
Cheers,