As soon as you have TWO casinos – you have opportunity for affiliates.

Gimme THREE, FOUR, FIVE SIX, and you have an active market where the smartest will use many streams of advertising.
:hehe:
Remember you’re talking about ONLINE gambling, and the best place to get people to your site is to advertise ONLINE. At this stage potential paying customers are just ONE CLICK away from your site.
And the best place to advertise ONLINE are affiliate sites, gambling portals. If a casino decides to ignore that advertising stream then they’re turning away a stream of customers …
(Advertise anywhere else you have to expect customers to remember the promotion – go home – turn on the PC and then visit your web address directly)
I’m not saying that affiliates are the only advertising stream – but they are the most effective – and on rev share commission they have the benefit of always being positive revenue ….
… we only get paid if we’re generating income.
This army of self-motivated, internet savvy, minimal fixed cost marketers on commission only payments are a businesses dream …
Affiliate systems are here to stay in online gambling IMO – as long as there is a viable online gambling market with money to be made.
:popcorn: