Here is another good example about how little the aff market is compared to any other:
I love playing PC games, and there is a very famous game – The Godfather.
That game is FULL with Bodog ads, including, in the game you can play Bodog video poker, or Bodog slots.
xxhttp://www.ea.com/official/godfather/godfather/us/index.jsp
Now this game is by EA, one of the biggest publishers of games in the world. Do you know how much Bodog had to pay to get their ads all over that game? My guess is at least a half million dollars, at least.
And yet, instead of taking that money and putting it towards the affiliate marketing, they chose to do the game – why?