Stupid…….i guess your assuming that if it gets legalised, the gov would have in place all the banking restrictions that will make it impossible for US players to deposit to sites that dont have a US license ???
If thats not the case, then why would i as an affiliate promote harrahs and not bodog
Now if it is the case that in say 3 years and theres no way for US players to deposit apart from depositing at a US licensed casino, i still think they will use affiliates.
As you said theres 100 casinos competing and each casino has teams of accountants doing number crunching and they will tell the owner of the casino that spending $10,000,000 on advertising will bring in X amount of players……….then they will tell the owner that setting up an affiliate program which gives away say 30% which cost $1,000,000 to set up and will generate revs after affiliate comission of MULTIPLE times whatever the X amount was for standard advertising.
the affiliate model works……… it works better then ANY other form of paid advertising.
These guys just want to make more profit…. as much profit as they can make
what do you think is more profitable
spending say $10,000,000 a year on advertising
or
setting up an affiliate program that requires minimal running costs and will collect more players then their $10,000,000 in advertising costs would.
which ever model makes more money for the casino will win !!!
and thats the affiliate model.
I bet a casino with a standard affiliate program would get more players and profit from online players then another casino spending $20,000,000 a year in advertising.
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im sure i read that 40% of partypokers players were from affiliates….
Now how much do you think it costs a year to run the affiliate team ?
Now how much do you think partypoker spends on TV, radio, print etc advertising ?
I bet its many many multiple times more yet it only brings in 1.5 times the amount of players
so even after paying comission to affiliates it still much more profitable
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